In the book, she recalls reporting ratios of meat to fat in the patties daily to meat purveyor Pat LaFrieda. Long before the restaurant served breakfast at JFK Airport, they attempted to launch it at the original Madison Square Park shop, but it didn't stick. She would eat one bite of a ShackBurger and one bite of chocolate custard for quality control every day, and she wishes that the root beer float-flavored custard caught on. The Burger Taste-Testing Was Super Intenseīon Appétit's food director Carla Lalli Music was Shake Shack's first-ever general manager from 2004 to 2005. The Shake Shack menu is pretty streamlined now, but they once thought about including a tuna burger and two or three varieties of doughnuts. On the original menu, some surprising names were tossed around: Frostee Shake, Madison Mixer, Parking Lot, Custard’s First Stand, Dog Run, and Custard Park.
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